The creation of the PSA Graphic Standards manual was a significant undertaking that formed part of a comprehensive design competition aimed at developing a cohesive brand identity. Every aspect and detail of the brand was carefully considered, resulting in a … Continue reading
Monthly Archives: April 2011
Happyland Theme Park & MasterPlan
CCrafting a cohesive suite of ID brands for a master plan that encompasses a sprawling theme park, complete with fun rides and attractions, was a thrilling challenge for our design team. The client, based in Vietnam, sought a swift turnaround … Continue reading
Men of the Year Campaign
The Men of the Year campaign was a design project created to honor Brad Friedmutter, my former employer, for his outstanding contributions to Temple Beth Sholom. Despite the time constraints, we approached the project with a clear vision and a … Continue reading
Danilo’s Trompo
Danilo’s Top (Trompo) Salsa Club project may have been small in scope, but it had a big impact on my development as a designer. I created this concept during my final semester of school, and it opened my eyes to … Continue reading
Restaurant & Lounge Brands
On this page, I proudly present a selection of restaurant and lounge ID brands that I have had the privilege of conceptualizing and integrating for a diverse range of clients and projects worldwide. While some of these projects did not … Continue reading
Posters
5th Annual Portfolio Review. The 5th Annual Portfolio Review event served as an opportunity for artists to showcase their visual voices and communicate their unique perspectives through their artwork. As the designer of the poster for this event, I drew … Continue reading
Resort & Hotel Brands
The collection of Hotels & Resort ID brands displayed on this page represents a culmination of carefully crafted design work developed and integrated for a diverse range of projects and clients worldwide. As a designer, I understand that resorts and … Continue reading
HoTram Vietnam
A master plan of this capacity allowed me to be part of a project that had certain constraints due to budget and timeline for completion that gave rise to a set of unique solutions for this client. The presentation boards … Continue reading