The development of China Spice & Sushi Sake restaurants located within the Green Valley Ranch Casino & Resort was born from the desire of the property owners to create two Asian-inspired dining experiences that would resonate with their expanding local clientele. As the creative lead, my task was to conceptualize and execute a cohesive restaurant branding strategy that would successfully introduce these new culinary ventures as the latest additions to the Green Valley Ranch resort. The unique challenge in this project lay in the close proximity of the two restaurants, necessitating a meticulous timeline and adherence to specific design criteria. Leveraging my artistic vision and design expertise, I meticulously handcrafted and curated individual brand identities for each restaurant, carefully ensuring that they complemented one another while maintaining their distinct concepts. The final result is a stunning visual representation of the distinct culinary experiences awaiting patrons at China Spice & Sushi Sake.
Casino Design Award: Best Design for A Casino Restaurant /Nightclub (2003)
Role and responsibilities: Branding Development & Execution.
Company:
Friedmutter Group