Category Archives: E.G.D.

Environmental Graphic Design works ranging from branding, Entertainment Branding Interiors, Digital Large Scale Graphics & Way-finding Systems.

UFC Ultimate Fighter Gym

As a member of the team that designed and developed the renowned gym for Dana White and the UFC, I had the privilege of contributing my design expertise and project management skills to this exciting project. The Friedmutter group brought … Continue reading

Ice-House Lounge

Commissioned by Charles Gruwell Interiors, a renowned design firm known for its innovative and daring projects, I had the privilege of developing the branding for a downtown entertainment destination built on the site of a former Ice-House in Las Vegas. … Continue reading

The Four Seasons Macau

The rebranding of the Four Seasons Macau casino involved a complete redesign of its interiors and the development of a new casino brand that would embody the exceptional service and guest experience expected from the Four Seasons. Our task was … Continue reading

Red Rock Casino & Resort

Working on the development of the award-winning Station Casino resort casino was one of the highlights of my career. This ambitious project required me to develop a range of branding concepts and solutions that would effectively capture the essence and … Continue reading

China Spice & Sushi Sake

The development of China Spice & Sushi Sake restaurants located within the Green Valley Ranch Casino & Resort was born from the desire of the property owners to create two Asian-inspired dining experiences that would resonate with their expanding local … Continue reading

Fortuna SI

Undertaking a rebranding project in a foreign country or language can pose a fascinating challenge for any seasoned designer. In the case of our client, Lottomatica, who hails from Italy, my former employer Steelman Partners was tasked with rebranding their … Continue reading

Danilo’s Trompo

Danilo’s Top (Trompo) Salsa Club project may have been small in scope, but it had a big impact on my development as a designer. I created this concept during my final semester of school, and it opened my eyes to … Continue reading