This book draws inspiration from the renowned artist and architect, Frank Ghery, and his remarkable work on the Guggenheim Museum in Bilbao, Spain. The building has been praised as a pure form of poetry by the esteemed architect Philip Johnson, … Continue reading
Category Archives: Graphic Design
UFC Ultimate Fighter Gym
As a member of the team that designed and developed the renowned gym for Dana White and the UFC, I had the privilege of contributing my design expertise and project management skills to this exciting project. The Friedmutter group brought … Continue reading
The Four Seasons Macau
The rebranding of the Four Seasons Macau casino involved a complete redesign of its interiors and the development of a new casino brand that would embody the exceptional service and guest experience expected from the Four Seasons. Our task was … Continue reading
Red Rock Casino & Resort
Working on the development of the award-winning Station Casino resort casino was one of the highlights of my career. This ambitious project required me to develop a range of branding concepts and solutions that would effectively capture the essence and … Continue reading
China Spice & Sushi Sake
The development of China Spice & Sushi Sake restaurants located within the Green Valley Ranch Casino & Resort was born from the desire of the property owners to create two Asian-inspired dining experiences that would resonate with their expanding local … Continue reading
Fortuna SI
Undertaking a rebranding project in a foreign country or language can pose a fascinating challenge for any seasoned designer. In the case of our client, Lottomatica, who hails from Italy, my former employer Steelman Partners was tasked with rebranding their … Continue reading
PSA Graphic Standards Manual
The creation of the PSA Graphic Standards manual was a significant undertaking that formed part of a comprehensive design competition aimed at developing a cohesive brand identity. Every aspect and detail of the brand was carefully considered, resulting in a … Continue reading
Happyland Theme Park & MasterPlan
CCrafting a cohesive suite of ID brands for a master plan that encompasses a sprawling theme park, complete with fun rides and attractions, was a thrilling challenge for our design team. The client, based in Vietnam, sought a swift turnaround … Continue reading