C
Crafting a cohesive suite of ID brands for a master plan that encompasses a sprawling theme park, complete with fun rides and attractions, was a thrilling challenge for our design team. The client, based in Vietnam, sought a swift turnaround for the ambitious Happy Land project, and our office was well-equipped to meet their timeline. The project itself was a staggering undertaking, spanning an impressive 338 hectares and featuring a dizzying array of amenities, including a leisure park, commercial center, hotels, water parks, studios, theaters, restaurants, and even a floating market, among many others. As the lead designer at Steelman Partners, I had the opportunity to create numerous brand identities for this upcoming world attraction, with the options presented here representing just a fraction of the final designs. While I have since moved on from the firm, the Happy Land project remains a highlight of my career, with the results leaving me deeply satisfied with the level of creativity and innovation that we were able to bring to this monumental endeavor.
Role and responsibilities:
Branding Development & Conceptual Environmental Design.
Company:
Steelman Partners