Commissioned by Charles Gruwell Interiors, a renowned design firm known for its innovative and daring projects, I had the privilege of developing the branding for a downtown entertainment destination built on the site of a former Ice-House in Las Vegas. This unique space, which once served as the heart of the city’s ice industry, has been transformed into a retro swank lounge that draws a new generation of clientele to downtown Las Vegas.
Inspired by the history and phenomenal interiors of this incredible space, I sought to create a visual identity that captured the essence of its retro-chic aesthetic while also paying homage to its industrial past. The resulting brand identity was a testament to the fusion of past and present, seamlessly blending the lounge’s unique history with its contemporary design.
Although the lounge is no longer in operation, I am proud to have been part of the team that brought this hip and innovative space to Las Vegas. The project presented a tight deadline and required a great deal of work, but the end result was a truly awe-inspiring lounge that left a lasting impact on the local community.
As a designer, it is always a pleasure to be involved in projects that push the boundaries of creativity and innovation. This project was a testament to the power of design to transform spaces and inspire new generations of clientele. I am grateful for the opportunity to have been a part of such a remarkable project and look forward to continuing to create inspiring and unforgettable spaces in the future.
Role and responsibilities:
Branding ID System & E.G.D. Design.
Company: Charles Gruwell Interiors