The creation of the PSA Graphic Standards manual was a significant undertaking that formed part of a comprehensive design competition aimed at developing a cohesive brand identity. Every aspect and detail of the brand was carefully considered, resulting in a robust and successful brand system.
The samples presented here provide a glimpse into the breadth and depth of the meticulous design work that went into creating this brand. From typography and color palettes to imagery and messaging, each element was thoughtfully crafted to ensure consistency and brand integrity.
Although the client ultimately chose a different solution, our design solution was recognized for its excellence and awarded the prestigious Art Directors Club of Denver’s Branding award in 2000. This is a testament to the creativity and dedication that went into developing a standout brand that resonated with audiences and achieved recognition in the industry.
A.D.C.D. Student Showcase Trademark Category Silver Medal • Summer 2000
Role and responsibilities:
1 of 3 Designers, Project Management, E.G.D. Design, Branding/ID Development