Working on the development of the award-winning Station Casino resort casino was one of the highlights of my career. This ambitious project required me to develop a range of branding concepts and solutions that would effectively capture the essence and personality of this one-of-a-kind property. Working in close collaboration with a team of talented designers and consultants, I was tasked with creating a visual identity that would set a new standard for off-strip casino resorts in Las Vegas.
The few samples presented here are a mere glimpse of the vast range of branding solutions and concepts I developed for this remarkable property. Each element was carefully crafted to reflect the resort’s unique features, from its world-class amenities to its stunning architecture and design. Drawing inspiration from the surrounding landscape and local culture, I sought to create a visual identity that captured the spirit of Las Vegas while also standing out in a crowded market.
The success of this project is a testament to the power of design to transform spaces and create memorable experiences for guests. Through a combination of strategic thinking, artistic flair, and a deep understanding of the client’s vision and goals, we were able to create a world-class resort casino that has set the standard for off-strip properties in Las Vegas.
As a designer, it is always a privilege to be involved in projects that push the boundaries of creativity and innovation. Being an integral part of the team that developed this remarkable property fills me with great pride and joy, and I look forward to continuing to create inspiring and unforgettable spaces in the future.R
The development of this award-winning Station Casino resort casino is one of my favorite projects. The few samples presented here are just small samples of the many solutions developed for the vast aspects of this property. I was tasked with developing many different solutions and branding concepts working in collaboration with the main designers and consultants for this one-of-a-kind property; that in its great debut raised the bar to what an “off the strip” casino resort could be for Las Vegas. It always brings me great joy and pride to have been an integral part of the team that developed this world-class resort casino for the Las Vegas market.
Casino Design Award: Best Architectural/Interior/Restaurant Nightclub or SPA Design for A Casino Resort (2007)
.Role and responsibilities:
Designed & developed ID & Brand system, Exterior Pylons, Wayfinding, Restaurants & Entertainment Venues, and all presentation and marketing materials related to this project.
Company:
Friedmutter Group