The rebranding of the Four Seasons Macau casino involved a complete redesign of its interiors and the development of a new casino brand that would embody the exceptional service and guest experience expected from the Four Seasons. Our task was to create a brand that could stand out in the competitive Macau casino market while remaining true to the Four Seasons’ reputation for luxury and elegance. The two final options presented here were crafted to meet our client’s unique casino positioning, ensuring that their brand identity would resonate with the discerning clientele they seek to attract.he rebranding of the casino at the four seasons Macau comprised the redesign of the casino interiors as well as the development of a new casino brand that could convey the caliber of service and guest experience that would be expected from the Four Seasons. Furthermore, the new casino brand we developed needs to compete with other established casino brands in Macau.
The 2 final samples presented here were developed to meet the criteria set forth by the client and their unique placement in the market.
Role and responsibilities:
Conceptual Brand Design.
Company:
Steelman Partners